The Science Behind why you Ignore Your Loved One’s Voice
The ‘cocktail party effect’ describes our ability to consciously focus attention on one specific voice within a noisy social environment. However, whilst researching this phenomenon, psychologists also discovered that we may find familiar voices the most easy to unconsciously ignore too.
Jonathan Bradshaw researches, presents and writes on the behavioral science powering face-to-face human interaction. He has spoken in over 30 countries and is an award-winning columnist and blogger. Learn more via the website or connect with him on Twitter and LinkedIn.