Science Suggests a Simple Marketing Hack to Increase Sales
When encouraging others to make a decision, it can be tempting to present a wide-range of choices. However, offering too many options can lead of a phenomenon whereby making a choice becomes increasingly difficult.
Jonathan Bradshaw researches, presents and writes on the behavioral science powering face-to-face human interaction. He has spoken in over 30 countries and is an award-winning columnist and blogger. Learn more via the website or connect with him on Twitter and LinkedIn.