Psychology Suggests this is the Foundation of Effective Sales

The art of effective sales is often made unnecessarily complex. In fact, psychology suggests that the foundation of success in this area is actually built on this one, easily forgotten, personality trait.

This week’s Meetology® Minute has no transcript.


Robert Cialdini has written numerous book including ‘Influence’ which is well worth a read. (1984).




About the Author:

Jonathan Bradshaw presents and trains internationally on the fascinating psychology powering exceptional interpersonal communication. He is Founder of the Meetology® Lab and leads the company’s team of behavioral psychologists in collating and sharing cutting-edge research on exceptional people skills. As an experienced and engaging keynote speaker Jon has presented at conferences and business events in over 30 countries and is an award-winning columnist and blogger. Learn more about him speaking at your next event via or connect with him on Twitter and LinkedIn.