This Powerful Influence Technique is over 300 years old. (But it Still Works)

This theory on how to be more effective at influencing others was suggested by a French philosopher over 3 centuries ago but has recently been validated by psychologists.

What if I told you there was a way of influencing and persuading other people that has recently been backed by psychology, but was actually suggested over 300 years ago?

The behaviour was suggested by a French mathematician, inventor and philosopher called Blaise Pascal who lived in the 17th century and theorised that when we were in a discussion with someone and found ourselves wanting to offer an alternative point-of-view to the one they held, the best thing to do was, before you put your viewpoint across, to acknowledge their viewpoint as well as the benefits of their argument from their perspective.

You might say “I totally see where you’re coming from.” Or even, “I can understand why you’d see things that way.”

Interestingly, Arthur Markman, a Psychology Professor from the University of Texas in Austin has backed up the suggestion in a recent article and has given some behavioural backing to a suggestion originating from a non-psychologist from 3.5 centuries ago!

The link to the article is on the website and I’ll be back in a week’s time, until then, take care,


Jonathan Bradshaw
The Meetology® Lab





About the Author:

Jonathan Bradshaw presents and trains internationally on the fascinating psychology powering exceptional interpersonal communication. He is Founder of the Meetology® Lab and leads the company’s team of behavioral psychologists in collating and sharing cutting-edge research on exceptional people skills. As an experienced and engaging keynote speaker Jon has presented at conferences and business events in over 30 countries and is an award-winning columnist and blogger. Learn more about him speaking at your next event via or connect with him on Twitter and LinkedIn.