This Powerful Facial Feature Makes You Look More Sincere

Many people try to hide them, but recent neuroscience research has suggested that facial wrinkles have a powerful part to play when it comes to looking sincere and genuine.

When you smile I wonder whether you have what we call in Britain ‘crow’s feet’ – little wrinkles around your eyes? Well, in this current day and age everyone seems to be trying to get rid of wrinkles on their face but actually recent neuroscience research shows that our brain prefers smiles when we show some crow’s feet around our eyes.

The name for when we show wrinkles on our face when communicating is called the ‘Duchenne effect’ and research from Canada has shown that our brain perceives emotions as more earnest and sincere when people see them.

In the research the psychologists showed people pictures of people smiling who do have wrinkles and those that don’t and by testing the brains response to both they came up with this fascinating insight. So, before you get Botox remember that wrinkles around the eyes may just help others to perceive you as more genuine.

Please don’t forget to share this vlog on social media and I’ll be back in a week’s time with some more Meetology® – the fascinating science powering superb social skills.

Jonathan Bradshaw
The Meetology® Lab


Malek, N., Messinger, D., Gao, A. Y. L., Krumhuber, E., Mattson, W., Joober, R., … & Martinez-Trujillo, J. C. (2018). Generalizing Duchenne to sad expressions with binocular rivalry and perception ratings. Emotion.




About the Author:

Jonathan Bradshaw presents and trains internationally on the fascinating psychology powering exceptional interpersonal communication. He is Founder of the Meetology® Lab and leads the company’s team of behavioral psychologists in collating and sharing cutting-edge research on exceptional people skills. As an experienced and engaging keynote speaker Jon has presented at conferences and business events in over 30 countries and is an award-winning columnist and blogger. Learn more about him speaking at your next event via or connect with him on Twitter and LinkedIn.